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Fund Raising and Market Awareness - Hong Kong Alliance Fund Limited
THE HONG KONG ALLIANCE FUND TEAM
Hong Kong Alliance Fund, Limited, a private equity and consulting firm domiciled in Hong Kong, provides corporate capitalization and institutional investor relations consulting services.

As a principal investor we attempt to structure a financing so that owners and managers continue to lead their enterprises and participate in the rewards of future growth, while at the same time achieving the liquidity to diversify their personal holdings and fund the next round of company expansion.

 

Our Overview

We have deep expertise in technology,  energy / natural resources, real estate, telecommunications and transportation, etc.



Our Mission

We are a private equity consulting and public relations firm that provides corporate capitalization and institutional investor relations consulting services.





HONG KONG ALLIANCE FUND

 

Hong Kong Alliance Fund's entire premise is based on established relationships and our reputation for consistently delivering relevant information and insight. Our team has extensive relationships from being on Wall Street for over 2 decades. We provide senior management and operating experience in a variety of industries with the financial and investment "know - how" of private equity professionals.
 
HONG KONG ALLIANCE FUND

Hong Kong Alliance Fund's entire premise is based on established relationships and our reputation for consistently delivering relevant information and insight. Our extensive relationship database is the product of our efforts over the last two decades of working on Wall Street. We provide senior management and operating experience in a variety of industries with the financial and investment know - how of private equity professionals.

 
Company Fundraising

Almost every company goes through fund raising, except for the fortunate few. Some people have gone through fundraising multiple times. While never easy, raising fund for the second or third time (assuming success the first time!) is a picnic, compared to the first time.

So you're a new entrepreneur, with a great idea, a prototype, and a vague notion that you might need to raise some capital. Where do you go from here?

Well, like most things that really matter, there's no easy answer. It depends on what type of company you're trying to build, your own control and risk/reward mentality, as well as the dynamics of your market.

In a manufacturing business, you'll need to raise more money to fund manufacturing in the ramp-up phase. But the initial fund-raising is very similar.

Professional investors look for strong management teams, but if there are holes in the current team, it isn't necessarily fatal for many investors. They're happy to help you fill out the team. Many, in fact, prefer it this way. But having a large market opportunity and strong differential advantage are non-negotiable in the eyes of investors. They are looking for big returns. It's a long-held view among institutional investors that their own management time is the limiting factor in their own business. As a result, they don't feel they can afford to invest in "solid little businesses". If you don't stack up as having big potential in both of these key areas, almost every professional investor will take a pass.

Another important consideration that many entrepreneurs fail to consider is how well potential investors fit with the company's management. Management teams are often so focused on "getting the money" that they fail to consider that you "have to live with them", as well. It's a bit like getting married. You may be thrilled to attract the most prestigious investor (like the best looking potential spouse), but end up with business philosophy and personal conflicts that severely retard the company's development. This isn't a used car transaction, where the sale is made and the parties walk away. You and your investors are now intertwined, but may or may not have the same interests.

 
HONG KONG ALLIANCE COMPANY
Our Overview

Our investment concentration remains diversified, in areas such as: technology, energy / natural resources, real estate, telecommunications and transportation, etc.



Our Mission

We are a private equity consulting and public relations firm that provides corporate capitalization and institutional investor relations consulting services.
 
Company Fundraising cont

Are you seeking a "hands off" investor, or someone that will get involved with the details--providing business guidance and contacts--for better or for worse? Many Venture Capitalists, for example, have successful business backgrounds and networks that can make them invaluable as advisors. There's another group, however, that don't have the background or skills to run a company. Yet their arrogance leads them to believe they are eminently qualified to drive even the most strategic of decisions. Are they going to be so involved that it will take up much of your scarce management time that is needed to build the business? On the other hand, are the investors so busy that you won't be able to get their attention when you need them? Which type do you want on YOUR board?

It's true that the money that you raise is a commodity--but the people relationships that come along with it can make or break your company. Early stage fundraising, taken as a whole, is NOT a commodity function.